Visual Style / Design System
Cadence is a pivotal leader in electronic design, building upon more than 30 years of computational software expertise. They are an innovative company helping their customers deliver extraordinary electronic products, but their visual style was dated and didn’t express their values. Without changing the iconic Cadence red color or their logo, a dynamic visual style was created that was expanded through every aspect of their business.
The entire design system is built on the cube’s hexagonal shape as the foundational element. The cube carries strong branding metaphors throughout the system. It’s strong and efficient and is the building block that can be combined and designed to create anything. For Cadence, the three sides of the cube represent the three pillars of their strategic push: Design Excellence, System Innovation, and Pervasive Intelligence.